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Critically Aroused Podcast Logo
Critically Aroused is a podcast developing a refreshing film criticism counter-culture where its okay to disagree with out-of-touch film critics. When the client first came to me looking for a logo, we discussed their original idea of a tomato being squished in representation of the movie critics "Rotten Tomatoes" being disconnected from true movie critiquing. After a bit of brainstorming, that concept pulled together into this lovely...loud piece of art. The goal was to create a cover that would be competitive and stand out amongst the other film podcasts. As per the clients reaction, and growing fanbase, I believe that goal was a success.